"Walk It Out"

"Walk It Out" - a Runway Spoof 

Digital Promo Campaign

Client: Nikia Phoenix

Goal: for funsies!

Commission: conceptualize, shoot, edit, and curate music for series of short, shareable teaser videos that were then uploaded to Instagram

Results: Each participating model saw an immediate increase in followers on Instagram, while the "Walk It Out" feature began racking up views on YouTube within the first 10 minutes of being uploaded