The Pivot is REAL.

Alexia Lewis, here. I’m gonna get straight to the point. At the beginning of March 2020, my company KRAFTED was on the verge of taking on production management for a Sony-backed high-budget music video, an experiential marketing project for a popular pet brand, and two long-term clients creating content. Just three weeks later, all of that was gone. Poof. Just like that. And with no further prospects, because the nature of my skills and my business structure is such that it will be at least another year before those kinds of opportunities will flow to me. Thanks COVID! Thank you inept POTUS!

I couldn’t get mad about it, though. Because I’m also the kind of person who can keep cool and be observant in the midst of chaos. It quickly became clear to me that, rather than bemoan the loss of what I had been working so long and hard for, I could use all this sudden free time to clear my mind and my schedule, to watch and learn, and to pivot when the time is right. That right time happened literally three days ago.

KRAFTED:

• is a creative production company

• has the soul of a record label

• wants to serve a safe post-COVID Los Angeles

• is a vector for fair agreements with creative service providers

• wants to partner with like-minded LA nightlife production companies

• wants to partner with like-minded LA-based fashion and wellness brands

• wants to partner with like-minded LA-based entertainment companies

• manages all intellectual property created by Alexandria Boddie

• is raising funds to produce the music video for “Oh Rosie!” by Alexandria Boddie

• believes in the power of positive propaganda

• is developing a B2C lifestyle brand

• is implementing data strategy in all projects

• loves process, high standards, and rigor

• isn’t f***king around

That’s a lot, right? Of course it is. This business is an extension of me, and I’m always doing the absolute most, at every moment. For that reason, I want to partner also with someone skilled in business ops. I want to scale up, I want to win, I want us to win, I want Los Angeles to win. Gatherings will resume, community will persist, and Los Angeles has done so much good for me - I’ve got to be here for LA. I’ve got to show up and be a part of creating an equitable and pleasurable post-COVID future that fully honors our humanity and our needs in this city.

That’s it. That’s the post. Holler at me if you’re feeling the same way.

Header photo by Viviana Rishe, unsplash.com