Aesthetic consulting + creative operations solutions by Alexia Lewis

2015 Will Be The Year of Marsala | Pantone C.O.T.Y.



Called it!

Not explicitly, but you've seen a version of this hue all throughout my website since earlier in 2014, before I recently redesigned the site.

If you're not "a creative", then let me tell you - color is a crucial element in art, design, and advertisment. Color harmony and the practical application of color theory are the foundation of every creative project I engage in, second only to the use of light when I'm shooting photos or video. I am a color nerd, and it just tickles me pink that my favorite accent color in 2014 is Pantone's 2015 color of the year.  On Pantone's website, they describe Marsala as: 

- Equally appealing to men and women, Marsala is a stirring and flavorful shade for apparel and accessories, one that encourages color creativity and experimentation

- Flattering against many skin tones, sultry and subtle Marsala is a great “go-to” color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.

- Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings color warmth into home interiors

- An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.

I really like Marsala mainly as an accent as it pertains to web design, graphic design, painting, and fabric.  It's really earthy, yet it's almost a wine red.  The name "Marsala" evokes spice, warmth, and comfort for me.  There are all kinds of products on the Pantone website that you can buy in their various colors of the year, but I'm going to challenge myself to work this color into my many projects, while at the same time seeing if I can predict next year's Pantone Color of the Year.

A few suggested color pairings. Source:

A few suggested color pairings. Source:

If you'd like more insight into the decision-making that goes behind color trend prediction visit this page and watch this video of Leatrice Eiseman, the executive director of the Pantone Color Institute being interviewed by the editorial director of, David Shah.  I'd embed it here if I could.  It's really worth your time, in my opinion, because I believe that more people should know about and be involved in the nuts and bolts of how trends arrive at our doorstep.  In conclusion,