Aesthetic consulting + creative operations solutions by Alexia Lewis

Shhhhhhhh... | A Recommendation

Founded by Maurice Stein

Founded by Maurice Stein

I'm gonna go ahead and call this the coolest makeup brand you've never heard of.  By that criteria alone, you could call it hipster-bait, except that would be kinda mean though.  Besides, everyone knows that hipster girls don't wear makeup.


The word "hipster" actually doesn't mean anything anymore, but that's a different topic for a different day.

Back to Cinema Secrets, though.

Disclaimer: I went to their retail shop for a meeting with the CFO because one of my business consultants felt that I and the company should be working together.  By the time my meeting was finished and the lovely Rachel Hollon (staff member) had taken me through the entire Cinema Secrets line of products, I was quite taken with the company.  And I am so in love with the company's backstory.  From their website:

Over his 50-year career, Maurice Stein’s Academy Award-winning (Planet of the Apes, 1969) makeup artistry has touched the faces of some of the brightest stars of film, television, and commercials-even three US presidents. He has worked on over 200 films and television shows and has more than 4,000 commercials to his credit.
In 1984, when he retired as a professional makeup artist in the entertainment industry to found a small cosmetics and special effects supply in Burbank, Maurice’s Cinema Secrets became an instant hit among makeup artists, studios, and many of “Hollywood’s most expensive faces.” The family-run business outgrew its location within three years and moved to the current building on Riverside Drive.

Maurice also formulated his own line of cosmetics to satisfy the special needs of the entertainment business and advance standards for clinical applications in the medical industry. He regularly volunteers to help cancer patients and burn survivors use makeup to minimize the appearance of scars and discoloration.

To this day, Cinema Secrets is owned and managed by Stein and his family. They get a LOT of business from makeup artists - both beauty and SFX - who work in the surrounding studios.  When you've visited the store, It's clear by the atmosphere and the attitude of the staff that the spirit of family extends to every client, visitor, and worker who comes through the door.  It's that spirit that makes this place so cool.

The Cinemattex Mineral Eyeshadow Collection

The Cinemattex Mineral Eyeshadow Collection

In addition to their own line of products, they carry major skincare brands, body makeup brands, and you can even schedule a session for one of the staff members to do your makeup for you.

I'd say, think of Cinema Secrets as your makeup destination, and definitely make it a point to visit and purchase some beauty goodies.  Trust me, I'd never steer you wrong.  Do it.

Cinema Secrets | 4400 Riverside Drive, Burbank, CA  91505